The Awful Mix up – Marketing Strategy vs. Tactics

People often use the terms ‘Strategy’ and ‘Tactics’, in general, interchangeably and in a random manner as if they mean the same. Browsing the internet to find out the differences between the two terms even makes the situation worse, as different websites, even professional ones, present misleading or wrong definitions and/or usage of those terms.

Whether you are running your own business or working for a business with the responsibility to develop or execute marketing strategies, it is very important to understand the big difference between a strategy and a tactic.

The purpose of this high-level presentation is to clearly delineate the distinct differences between Marketing and Tactics, and show how relate to each other and work in tandem for your organization.

 

*Disclaimer: The use of this presentation for commercial purposes is prohibited.

5 Big Mistakes Managers Make

It’s a fact: Everyone makes mistakes, and between mistakes lies the opportunities for success. However, this never means that mistakes are good. Indeed, they are sometimes fatal. This presentation highlights 5 Big Mistakes Managers make, and presents practical solutions to avoid them.

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*Disclaimer: The use of this presentation for commercial purposes is prohibited.

3 Surprising Social Media 2013 Predictions

Dave Kerpen

Dave Kerpen
Speaker, CEO of Likeable Local, chairman of Likeable Media and New York Times best-selling author.

1. Content Marketing Becomes The New Social Media Marketing
In 2013 brands will realize that social media is being oversaturated with information coming from both people and brands, and even more oversaturated with so-called social media gurus, ninjas and masters. Marketers and advertisers have always relied on great content to deliver results – and now that brand marketers finally understand social media, we’ll see a returned focus on content. This requires brands to create more (visually) engaging content than ever before. In B2B, content marketing has already taken center stage with white papers, ebooks, webinars, infographics and articles. In 2013, as Instagram, Pinterest and other multimedia social networks grow, you’ll see more and more B2C brands using social media to produce and share beautiful photos, sophisticated comics and other visual aids, and brilliant, TV-level videos. Content becomes King once again, now with social media as the most powerful distribution channels ever.
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Over 12 Specialized Job Vacancies Offered by ideas for Bahraini Jobseekers at the 10th Job Expo

ideas - Job Expo1ideas – Manama: Emphasizing its commitment towards employing and developing the national workforce, ideas Holding Group, Bahrain, had actively participated in the Tenth Job Expo organized by the Ministry of Labour of the Kingdom of Bahrain, 5-7 February, 2013.

More than 12 specialized job vacancies were offered by ideas for the jobseekers, covering fields and specialties. These include: IT Developers, Marketing Specialists, Sales Executives, Graphics Designers, and Registrars.

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10 Habits That Exude Success

 

success formulaI cannot emphasize the word discreetly enough.

If you trumpet all your achievements and pricey possessions, you will lose everyone’s respect. You want people to know that you’re making it without coming off as a boaster; slip things into conversation casually. State your accomplishments as matter-of-factly as possible without the detailed trimmings, or slip them into stories.

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Why Data Centers Are Becoming Strategic

datacenterBy Michael Hickins
Data- and technology-driven organizations like Goldman Sachs are particularly vulnerable to the pace of technological change, because the huge investments they make today could cripple them tomorrow. Whatever competitive advantage they may have earned today can be swept away in the next tide of change, particularly if their hardware investments prevent them from reacting in an agile manner. That’s why Don Duet, the global co-chief operating officer of Goldman’s technology division, is building modular data centers that depend more on software than hardware, so that his team can react to “the pace of technological change,” he said during a phone conversation Monday.

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How to Generate Traffic to your Website using Facebook?

Generate Web TrafficIn today’s marketing, generating traffic to your website using Facebook and other social networking sites is an opportunity which you must not miss. These social sites provide a great platform to not only find or make friends, but also to use for generating good traffic to any website or blog. Try the following simple steps.

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Delegation is more of an Art then Sceince

 

Dr. Nader Al Mallah

Dr. Nader Al Mallah
MD and Co-founder of
ideas Holding Group, Bahrain,
Business Strategist and Author

A key aspect of leadership is ‘Delegation‘. Unless you delegate tasks to your subordinates, your team will become inefficient and demoralized. Managers and team leaders must possess skills such as psychologically understanding their team mates or subordinates, as well as their capabilities, skills, competencies, etc. This is why delegation is more of an art than a science.

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12 Tips for being a Good Leader

 

Dr. Nader Al Mallah

Dr. Nader Al Mallah
MD and Co-founder of
ideas Holding Group, Bahrain,
Business Strategist and Author

Keeping a project management team running smoothly can be a challenge, especially when budgets are lean and expectations are high. Every manager needs to figure out the best way to lead and motivate, but a few baseline principles will keep you, the leader, pointed down the right path. Here you go:
1. Know your role and authority limits
2. Understand the value of your employees
3. Always keep Fairness in mind
4. Treat Your Employees like ‘Adults’
5. Look for each member’s Strengths and leverage them
6. Always encourage Success
7. Give prompt, direct, and useful Feedback
8. Focus on long-term Success
9. Use mistakes as a learning tool
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