People often use the terms ‘Strategy’ and ‘Tactics’, in general, interchangeably and in a random manner as if they mean the same. Browsing the internet to find out the differences between the two terms even makes the situation worse, as different websites, even professional ones, present misleading or wrong definitions and/or usage of those terms.
Whether you are running your own business or working for a business with the responsibility to develop or execute marketing strategies, it is very important to understand the big difference between a strategy and a tactic.
The purpose of this high-level presentation is to clearly delineate the distinct differences between Marketing and Tactics, and show how relate to each other and work in tandem for your organization.
It’s a fact: Everyone makes mistakes, and between mistakes lies the opportunities for success. However, this never means that mistakes are good. Indeed, they are sometimes fatal. This presentation highlights 5 Big Mistakes Managers make, and presents practical solutions to avoid them.
Dave Kerpen Speaker, CEO of Likeable Local, chairman of Likeable Media and New York Times best-selling author.
1. Content Marketing Becomes The New Social Media Marketing
In 2013 brands will realize that social media is being oversaturated with information coming from both people and brands, and even more oversaturated with so-called social media gurus, ninjas and masters. Marketers and advertisers have always relied on great content to deliver results – and now that brand marketers finally understand social media, we’ll see a returned focus on content. This requires brands to create more (visually) engaging content than ever before. In B2B, content marketing has already taken center stage with white papers, ebooks, webinars, infographics and articles. In 2013, as Instagram, Pinterest and other multimedia social networks grow, you’ll see more and more B2C brands using social media to produce and share beautiful photos, sophisticated comics and other visual aids, and brilliant, TV-level videos. Content becomes King once again, now with social media as the most powerful distribution channels ever. Continue reading →
By Michael Hickins
Data- and technology-driven organizations like Goldman Sachs are particularly vulnerable to the pace of technological change, because the huge investments they make today could cripple them tomorrow. Whatever competitive advantage they may have earned today can be swept away in the next tide of change, particularly if their hardware investments prevent them from reacting in an agile manner. That’s why Don Duet, the global co-chief operating officer of Goldman’s technology division, is building modular data centers that depend more on software than hardware, so that his team can react to “the pace of technological change,” he said during a phone conversation Monday.
Keeping a project management team running smoothly can be a challenge, especially when budgets are lean and expectations are high. Every manager needs to figure out the best way to lead and motivate, but a few baseline principles will keep you, the leader, pointed down the right path. Here you go:
1. Know your role and authority limits
2. Understand the value of your employees
3. Always keep Fairness in mind
4. Treat Your Employees like ‘Adults’
5. Look for each member’s Strengths and leverage them
6. Always encourage Success
7. Give prompt, direct, and useful Feedback
8. Focus on long-term Success
9. Use mistakes as a learning tool Continue reading →
Starting a business is not as difficult as maintaining its survival or deriving it to generate some good returns, especially with the recent local, regional and international economical difficulties with the rise in oil prices, credit squeezes, and the never ending recession, which all combine to make the trading environment somewhat challenging.
However, the possibility to stand those challenges is always there provided that you want to. Here are some top tips to help you overcome those challenges: Continue reading →
Although it has been available for quite long time, business just realized the importance of Twitter, and other social media as well, to become a global phenomenon in today’s business world. The service, which has around 190 million monthly users and handles some 90 million ‘tweets’ every day, is rapidly becoming a favored method of communication and engagement amongst businesses around the world.
But many business owners are put off Twitter. Often this is because they think it is a trend whose time will pass, but perhaps more frequently it is because they do not see how it will benefit their business.
If you think so, here are seven ways where you can get Twitter to help your business grow, help you to find new customers, and ultimately help to improve your bottom line. Continue reading →